🟢 $28,600 per hour from his porch

I never knew people could make a living this way.

(3.5 min read)

He blew my mind within 6 minutes. 🤯

“I’m just sitting on my porch in Rancho Santa Fe looking out at my orchard. Seeing if I can help you all,” he said.

Wealthy, 7-figure business owners (plus a handful of random newbies like me) had all joined a group phone call 10 years ago.

We’d each paid $2,860 to join Frank Kern’s 10-week program, which included access to some video trainings and just 10 1-hour conference calls.

Probably 100+ people bought.

His revenue was probably $286,000+.

He was earning $28,600 per hour.

I’d never heard of anyone earning this much.

At least nobody relatable.

Maybe Bill Gates or Michael Jordan or Oprah.

But not some random guy who lives just minutes north of me.

Who doesn’t even run an enormous company.

Who just sits on his porch and talks on the phone.

(What is happening right now?! 🙃)

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Obviously, this figure is just revenue.

I find revenue numbers to be a distraction that draw your eye away from what’s important.

What you keep and how much you enjoyed yourself along the way are what matters.

The full picture would include:

• the time and money he spent running ads to do the launch

• the time and money he spent producing the course videos

• his other expenses, such as wages for his assistant (who helped manage the large conference calls) and subscriptions to software for websites and email automations

• any other effort spent on admin tasks between conference calls

Since we don’t know his expenses, let’s assume they were a large percentage.

Let’s say his profit was only $4k/hour.

That’s STILL so much more than I’d ever seen within reach.

It was a paradigm shift for me.

There is no way that I could ever be like Bill Gates, Michael Jordan, or Oprah.

But could I host weekly phone calls? Damn right I could.

What I knew was impossible I now saw was possible.

And his story gets better.

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1. Most of his clients didn’t even ask him for anything.
   
   They silently listened to the calls (or didn’t even attend)!

2. To the clients who participated, he gave ~3 minutes attention each.
   
   His advice to them was always basic. From the top of his head.
   
   “That’s okay. When something doesn’t work, try something else. That’s how you’ll eventually succeed.”
   
   Mainly encouragement and reminders that persistence is required.

3. Everyone was SO appreciative and deferential and honored to talk with him at all.

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🙌 Do you want to get featured in a future issue? Let me know.

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If you’re upset by how much he earned for his efforts, ask yourself why.

I’ve had mental/emotional “money blocks” in the past, too (and still do).

It’s astonishing to witness people who don’t.

They live by a quote that I’ve still been struggling to adopt:

“As with art, your own opinion of what’s valuable isn’t the only valid opinion, so gracefully allow your clients to value your work even more than you do.”

They recognize that the world is full of abundance.

People each have their own subjective experience.

Many of them will value your thoughts tremendously.

(They might know how to use your thoughts even better than you do. 💡)

Access to your ideas (or even your gentle reminders) could be infinitely valuable to them.

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Because Frank had such a relaxed mindset, he put himself out there and allowed people to pay him for something that he could easily offer at scale.

Tiny tidbits of advice via large phone calls.

👇 Look at his approach (in 2024):

Notice how he hypnotizes you from both angles.

1️⃣ On the left, he wears a fancy suit, gold watch, and a cheek-mounted microphone to signal that he is someone successful that others want to pay attention to.

This does catch our attention. We’re human. He’s embracing human nature.

2️⃣ On the right, he does an aikido move.

You assume he’s going to try to convince you of something.

Instead, there is no hard sell.

He goes with the momentum of your skepticism.

With a sense of humor, he pokes fun at the posturing that he’s doing on the left.

He vulnerably shares that he isn’t proud of his appearance these days (making himself relatable to his typical client).

He offers free resources to help you.

He’s building good will.

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His main theory is:

“Your income will be proportional to the amount of good will that you create.”

His main advice is:

“Convince people that you can help them by actually helping them.”

He sees how few of his buyers even open the courses or attend calls that they paid for.

So he KNOWS that almost nobody consumes all of the material he makes available for free in his marketing.

So he doesn’t hold back.

He gives away all of his insights.

Some people will buy anyway.

Either to signify to themselves “Now I’m taking this seriously.”

Or to see the lessons repackaged.

Or to get (minimal) access to his live help.

Witnessing Frank’s clients all praise him endlessly while he recited principles like “You can’t fail if you don’t give up” was eye-opening.

He had created a life that he loved.

He surrounded himself with appreciative, easy-to-please clients.

And he could do it all without making huge promises or claims.

I will keep his lessons in mind:

1. Be generous with what you give away.

2. Give opportunities for people to reward you financially so you can keep showing up and offering help.

There is not a turn-key solution to creating that life.

I’ve been struggling for years.

Frank probably struggled too.

But as basic as the advice is, it’s true:

If you remind yourself “my story isn’t over yet” whenever facing a disappointment, you’re empowered to to create an amazing life for yourself.

Find resources to help, and keep trying.

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💬 Conversation starters:

Have you ever participated in a similar coaching program where the expert received tons of money to remind you of obvious facts?

What emotions come up for you when hearing this story?

Reply or leave a comment!

I’ll be so excited to write back to you.

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🕙 What we learned in recent posts:

🟢 From life-altering injury to business opportunity

🟢 56% growth per MONTH

🟢 3 reasons to choose fulfillment instead of money (and eventually have both)

🟢 Expensive problems are the best

🟢 [See all posts]

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👀 Caught my eye this week:

1️⃣ Elon is probably wrong. (Has he ever been right about a timeline?)

But still.

It’s looking highly likely that within our lifetime computers will outsmart all humans combined.

2️⃣ Some people are guessing that it's only a matter of time (1-5 years?) before robots like this are available to rent for only $500/month.

Life is going to be so freaking different.

2 min video:

24 * 30 = 720 hours in a month.

But let’s say a lot of charging is required, so you can only use the robot for 500 of those hours.

$1 per hour?!

I already pay almost $70/hr for human landscapers.

Eventually a single bot will take care of your landscaping, cooking, laundry, cleaning, repairs, etc. For $1/hr. 😍

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